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Overcoming Challenges: A Case Study with Extra Space Storage

A self-storage facility in Charlotte, North Carolina benefited from the expertise of the Masterplan team, the nation’s leading self-storage zoning and permitting consulting firm. The team assigned to this project identified challenges and provided solutions that saved time and money for the project. Explore the obstacles encountered and the successful solutions implemented under the guidance of Masterplan.

This Extra Space Storage facility, located in Charlotte, NC, stands as a testament to the city’s evolving landscape. This project aimed to remodel and expand an existing structure within the property, necessitating a journey through regulatory hurdles and urban planning intricacies.

 Initially, the site housed various self-storage structures under the ownership of Extra Space Storage. However, ESS was looking to reconstruct one of these structures due to damages. This marked the beginning of an endeavor that would test the project’s resilience and Masterplan’s problem-solving skills.

When Extra Space Storage first contacted our team, they required a comprehensive approach to address the challenges ahead. The project required feasibility studies, entitlements, and permits to navigate through the complex web of regulations governing urban development in Charlotte.

As with any urban development project, Extra Space Storage encountered its fair share of challenges. One significant hurdle was the project’s failure to meet the existing minimum parking requirements. Additionally, the city was amidst amending its development regulations, threatening further delays and modifications to the project’s scope.

Our team was quick to recognize the challenges surrounding this case. Understanding the urgency of the situation, they delved deep into the city’s development regulations. Through meticulous research and analysis, they unearthed a provision that offered a significant cost and time-saving solution —a provision allowing administrative approval for parking reduction under certain conditions.

The culmination of these efforts resulted in a streamlined approval process, saving Extra Space 3-6 months of project time that would have been spent in meetings with city council members and coordinating community meetings, both lengthy initiatives that yield variable outcomes. Moreover, it alleviated financial burdens, demonstrating the tangible benefits of strategic urban planning and problem-solving under the guidance of Masterplan.

In conclusion, the success story of Extra Space Storage in Charlotte, NC, serves as a motivation for planners and developers alike, highlighting the importance of strategic thinking, regulatory understanding, and perseverance in navigating the complexities of urban development, with Masterplan paving the way for success.

Learn more about how Masterplan has been leading the charge in self-storage zoning and approvals by viewing a webinar hosted by Masterplan President, Dallas Cothrum, where he covers the top 4 factors impacting the self-storage industry. There, you can download his free guide on zoning in self-storage and watch a recording of the webinar.